Puerto Vallarta and its surrounding areas offer a vibrant mix of markets, each providing a unique taste of local culture, craftsmanship, and culinary delights. Whether searching for fresh produce, handmade crafts, or unique souvenirs, these markets are a must-visit for locals and tourists.
1. Olas Altas Farmers Market
Located in the Romantic Zone, the Olas Altas Farmers Market is a seasonal event from November to April. This lively market offers organic produce, artisanal breads, handmade jewelry, and locally crafted products. Live music and a bustling atmosphere make it a perfect spot to enjoy your Saturday morning.
When: Saturdays, 9:00 AM to 2:00 PM (November through April)
Where: Lázaro Cárdenas Park, Romantic Zone
2. Marina Vallarta Market
Every Thursday evening from November to May, the Marina Vallarta Market takes over the picturesque marina with vendors selling everything from fresh food to handmade crafts. The market offers a relaxed shopping experience with beautiful waterfront views.
When: Thursdays, 6:00 PM to 10:00 PM (October 31, 2024 – May 8, 2025)
Where: Marina Vallarta Malecón
3. Mercado Municipal Rio Cuale
In downtown Puerto Vallarta, Mercado Municipal Rio Cuale is a two-story market perfect for finding authentic Mexican souvenirs like pottery, textiles, and spices. The small eateries inside offer delicious local dishes, providing an authentic taste of the region.
When: Daily, from morning until evening
Where: Downtown Puerto Vallarta, near the Cuale River
4. La Cruz de Huanacaxtle Sunday Market
If you’re willing to take a short trip north, the La Cruz de Huanacaxtle market is a must-visit. Every Sunday, the marina hosts a mix of fresh seafood, organic produce, and handmade crafts. The relaxed atmosphere and ocean breeze make it an ideal spot for shopping and sightseeing.
When: Sundays, 9:00 AM to 2:00 PM (November through April)
Where: Marina, La Cruz de Huanacaxtle
5. Sayulita Market
Sayulita’s Friday market is a favorite for those exploring this bohemian town. Local artisans sell colorful clothing, handmade accessories, organic foods, and wellness products. The market’s lively vibe and unique offerings make it a fun stop for anyone.
When: Fridays, 10:00 AM to 2:00 PM
Where: Sayulita Town Center
6. Bucerías Art Walk and Market
The Bucerías Art Walk takes over Lazaro Cárdenas Street every Thursday evening, where both local and international artists display their paintings, sculptures, and handcrafted goods. In addition, Bucerías has a traditional open-air market where you can find Mexican crafts throughout the week.
When: Art Walk on Thursdays, 7:00 PM to 9:00 PM (November through April)
Farmer’s Market: Wednesdays, 9:00 AM to 1:00 PM (November through April)
Where: Lázaro Cárdenas Street, Bucerías
7. Emiliano Zapata Market
For those looking to shop like a local, the Emiliano Zapata Market in Old Town is the place to go. This market features fresh produce, meats, seafood, and local specialties at great prices. It’s an authentic experience away from the typical tourist areas.
When: Daily
Where: Old Town Puerto Vallarta
8. Vallarta VegFest & Vegan Market
The Vallarta VegFest & Vegan Market caters to plant-based food lovers. This seasonal market promotes conscious living and healthy choices by featuring vegan food, cruelty-free products, and sustainable goods.
When: Dates vary annually (typically during high season)
Where: Locations vary
9. Pitillal Market
Located in the Pitillal neighborhood, just outside the tourist zone, this market offers fresh produce, clothing, and household goods at lower prices than those found in the more tourist-heavy areas. It’s a great place to shop for essentials and experience local life.
When: Daily
Where: Pitillal neighborhood
10. El Tuito Saturday Market
For a more rural experience, the town of El Tuito hosts a Saturday market offering locally made cheeses, organic honey, baked goods, and regional crafts. It’s an excellent way to experience the rural culture of Jalisco.
When: Saturdays
Where: El Tuito Town Center
From food markets to artisan bazaars, Puerto Vallarta and its surrounding areas are home to a diverse range of markets highlighting the best of local craftsmanship and culture. Whether you’re shopping for unique souvenirs, fresh ingredients, or just soaking in the atmosphere, these markets are sure to provide an enriching experience. Be sure to bring cash, a reusable bag, and a sense of adventure as you explore!
