Finding Frida Costume Contest
In the heart of Puerto Vallarta, there’s a bar that’s been serving up good times, great food, and plenty of sass for a quarter of a century. Bar Frida 4.0 (now operating in its 4th location) is celebrating 25 fabulous years in business—and they’re kicking things off with a bang inspired by this year’s theme for Vallarta Pride.
Bar Frida 4.0
On Saturday, April 26, from 9:00 to 11:00 PM, Bar Frida 4.0 will host its highly anticipated “Finding Frida” costume and karaoke contest. In keeping with the 2025 Vallarta Pride theme, “Vallarta Pride Revolution – Future Has No Gender,” the contest invites participants of all identities to step into the spirit of Frida Kahlo—bold, expressive, and completely unbound by gender norms.
Also, this isn’t just a costume contest; it’s a chance to become the Frida of Pride 2025. So, contestants are encouraged to bring their most creative interpretations of the iconic artist to life through song, lip-sync, and style. Contestants can belt it out on the mic or channel your inner diva in silence; Bar Frida wants to see how you envision a no-gender Frida.
Prizes include:
🥇 1st Place: 1,000 pesos and a custom-designed costume created by Bar Frida 4.0 for the 2025 Vallarta Pride Parade on May 22nd.
🥈 2nd Place: $500 pesos
🥉 3rd Place: $300 pesos
The contest will wrap up at 11:00 PM, with winners selected by a combo of customer votes and a panel of judges. Afterwords, the winner not only gets the top prize but will also proudly represent Bar Frida 4.0 in the city’s most colorful and celebrated parade of the year.
A Local Icon with Deep Roots
Since Bar Frida first opened its doors in 2001 it has since become a fixture in the local LGBTQ+ scene. Over the years, it has moved locations and evolved, but its welcoming vibe and dedication to the community have remained rock solid. Today, Bar Frida 4.0 operates at 493 Venustiano Carranza, serving as a meeting point for locals, expats, and travelers from all walks of life.
Namesake
The bar’s namesake, Frida Kahlo, represents everything this establishment stands for—artistic expression, resilience, inclusivity, and unapologetic authenticity. The decor pays homage to her, but it’s the diverse community that brings her rebellious spirit to life.
More Than Just a Bar
Not just a bar, next door is Frida’s Kitchen, where guests can order comforting dishes that blend classic Mexican cuisine with U.S. and Canadian influences. Especially don’t miss the popular daily happy hour—running from 1:00 PM to 7:00 PM—famous for its icy-cold beer and tangy fresh-squeezed lime margaritas.
Bar Frida 4.0 also hosts regular events throughout the year, from bingo to karaoke, making it a watering hole and a fun cultural hub.
Be Part of the Legacy
As they celebrate 25 years of community, connection, and creativity, Bar Frida 4.0 is inviting everyone to join the party. Whether you’re competing in the “Finding Frida” contest or just there to cheer on the contenders, it will for sure be a fun night you won’t want to miss.
So strut your stuff and show the world your version of Frida! REGISTER: as a contestant via Facebook Messenger to @barfrida4.0 or by email to mike@mikelaking.com. Or show up to join the celebration on April 26th. ¡Viva Frida!
For updates and contest registration, follow them on Facebook.
